No One is Born with the Knowledge of Becoming Rich

We have already stated how people are never born with their richness. They might be born into richness, but this richness is not theirs. If they have to make it their own, they have to work for it.

It is a fact that a rich man will be just as concerned about his son as a poor man would be. They would both think how their sons would manage things when they grew older. The bottom line here is – Every man has to work towards richness. They are not born with the knowledge.

Think about one of the richest men of our times – Bill Gates. The son of a humble attorney and a schoolteacher today has a net worth of 40 billion dollars, making him the richest businessman in the world. All his wealth has come from a single source – Microsoft – which in itself is one of the most influential companies of the world in any age and period.

Do you think Bill Gates was educated differently from the rest of us? Was he a brighter kid than all the rest? In fact, no. Yes, he did become a student at Harvard, but he left his education midway in order to pursue his business (which became Microsoft). Actually, he was once challenged by his teacher for his lackadaisical nature, when he retorted that he would earn his first million before he hit 20 years of age. Well, Bill Gates earned his first billion before he reached 21 years of age.

So what set him apart? One of the things that made him different at that time was that he knew what he wanted to do. He did not allow the razzle-dazzle of his big-name university faze him. He kept his focus on what drove him. He liaised with the right people; people who he knew could take him forward and who he could take forward in the process too. He remained truthful to himself about his financial position and he promised to himself to do better.

But, most importantly, Bill Gates did not actively think about money!

He instead thought about the quality of his product. He asked himself repeatedly, “Is what I am providing going to do anything for the world?” That is what set him apart. We usually think, “Will this make a profit for me?”, while the people who attain richness think, “Will this profit the world?”

And this knowledge does not come at birth. You learn this as you grow, just as you learn various other things. You learn that richness does not come by thinking about money; in fact, that has the opposite effect.

The thing to remember here is that no one is born with the knowledge of becoming rich. You learn that as you grow, in the same manner as you learn so many other things. But what really makes you rich is implementing this knowledge at the right moment in your life.

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Mastering the Game of Wealth

No one on this planet was born lucky. Everyone "lucky" that you can think of – the richest people on the planet probably – weren't born lucky. Agreed that some of these people were born to rich families and in rich homes, but we all know that that is not enough to make things happen.

The fact is that these people have mastered the game of wealth later on in their lives. They may or may not have been born with the money, but they have learnt how to play the money game.

People speak a lot about the game of wealth without really knowing what it means. In life, we need to put in something to get something. Even with money it is like that. If you want to make money, you need to put in something. This may be a financial investment or it could be some other kind of investment such as an investment of time or effort or a particular talent or intelligence, etc. But the fact is that something needs to be invested.

However, there is a lot of difference in what people invest. Some people might invest a lot but receive very little, while there are also people who invest almost nothing but get a lot. These people know how to make the most of what they have. They know how to put in almost nothing and get what most people in the world would be in awe of. These are the people who have mastered the game of wealth.


 The best thing is that the game of wealth is not inaccessible and nor is it unattainable. Anyone can attune him- or herself to become a master at this game. Whatever their current situation is, they can veer their lives in the direction of big money. You can do it too. What you need is the right mindset, the right approach and a few other things. This is where you begin.

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Outsourcing: Selecting the Right Person

When you select your outsourcing professional from a freelance jobsite like GetAFreelancer or ScriptLance or oDesk, there are several ways in which you can make sure you are selecting the right person.

First, you have to ensure that you make all the project details quite clear. Write about everything you expect. These are the things your project post should cover.

  • The nature of your work
  • The amount of work in total
  • Any milestones, like if you want the work to be completed in small chunks and within what frame of time
  • The time you can give for the completion of the whole project
  • The price you are willing to pay
  • Any special qualifications you are looking for in your employees
  • Any characteristics that you don’t want in your employees
  • Special points that you will need to make your decision, such as samples.

Most importantly, make sure that you post the project in the right category. People will get alerts only based on the categories they have applied for. So, if you put your project in the wrong category, the right people aren't going to get it.

When you take care to spell out as many details as you can, you can be almost sure that you will get the right people bidding on your work. You may get few bids, but they will be quality bids.

Make sure to check out all the samples of their work, because this is your most important judging point. If you want an original sample, you can mention that in your project post itself and people who are willing to give you an original sample of their work will do so.

In any case, it is a good idea to only post a short-term project initially till you build a trust factor with an employee. Once that is set up, you can go for longer term projects.

Choose people for the following qualifications:

  • The quality of their work, which you can see through their samples.
  • The ratings and reviews they have obtained on the site.
  • Their responsiveness – It is very important they respond to your emails quickly and it is best if they have an instant messaging id that they can use.
  • Their pricing – Price shouldn't be an important factor unless you are working on a budget.

Once you get a good professional, make sure you pay them promptly and give them a review according to their work. This ensures they will stay with you long and you won’t have to undergo the hassle of looking for employees repeatedly.

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What Kinds of Jobs Can Be Outsourced?



Any business – whether it is a home business or a large corporate venture – entails a lot of things. With a large business, it is quite easy to see that there are a lot of things involved, but even with home businesses there are various processes, such as the planning aspect, the finding work aspect, the execution of the tasks aspect, the communication aspect, the payment handling and accounting aspect and the further investment aspect. If you are planning to be a home business entrepreneur, you can see that there are various things for you to do. So, which of these can you outsource?

Now, with the Internet making the whole world such a closely-knit domain, you can find professionals to handle all kinds of tasks. They will even plan a whole business venture for you if you have the funds. However, at least initially, you will be on a budget and would like to outsource only things that you really cannot do.

The best idea, then, is to outsource some of the execution aspect of your business. Like, if your home business is about handling content writing jobs, you could outsource the actual writing part. However, the things that are integral for keeping your business going such as planning, obtaining work, communicating with clients, payment handling, etc. should be done by yourself. A lot of people obtain work for higher sums of money and pay a flat rate to writers whom they outsource the work to, keeping the difference as their earnings.

It really helps when you outsource the execution part of your work because of various reasons.


  • The execution part is always the most laborious task. If you are running a website design and development company, the actual designing of the website is the most difficult thing. If this aspect were outsourced, you could focus on getting more clients, while at the same time you are getting the jobs done as well.
  • Also, you can control the execution part better. When some content is written by your employee, you could check its quality and send it back for proofreading or editing if required. When someone designs a logo for your client, you could review it and suggest changes. You can thus supervise these things overall.


When your business grows, you will find that you need to outsource many more things. You might need someone for data entry just to maintain the records of your business. You might need someone just to communicate with your various clients and keep them updated with what’s happening. You might need someone to handle the bidding or other routes in which you obtain work. You might even need a virtual manager to handle all these aspects of your business at once.

Know that it is possible to find outsourcing professionals for all your needs, from telemarketing to the complete management of your business. The main thing is in knowing when to use these professionals.

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Why Outsource?



Outsourcing wasn't much in vogue until a few years back. In fact, people even thought it's quite embarrassing to tell someone that they were outsourcing their work. The general impression was that they weren't up to the task and the unspoken belief was that outsourced work would always be of an inferior quality.

But times have changed. Today, not only has outsourcing become very popular but it has also practically become the norm for businesses. With the grand popularity that home businesses have achieved, the popularity of outsourcing has reached its zenith as well. For, how could a single person working from home carry out all tasks related to a business without depending on a freelancing professional whom they can outsource their work to?

Here are the top reasons why you must consider outsourcing your business:


  • You can take up more work from a better range of clients because you have an army of people working with you.
  • You can get diversity in your team. When you find different outsourcing professionals, you find that these people are of different qualifications and skill-sets, which means you can even take up work which you were initially avoiding because of your own limitations.
  • You cannot handle all the tasks related with a business alone. There will be several things you are not very conversant with and things that you don’t like doing. If that is the case, you might find outsourcing to be a great option to accomplish these tasks adequately.
  • Outsourcing definitely helps you meet deadlines better.
  • For some people, outsourcing is also a means of reducing costs. If a particular service is expensive in your place, you could find a professional from another part of the world where that particular service is cheaper. A lot of people outsource work from the developed countries to the developing countries where the economic equation helps them reap better savings and stay within tighter budget.


Most importantly, when you work from home, you might find yourself to be quite lonely, especially when you have to take important decisions. However, when you have intelligent professionals in your team, you do find this task easier.

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Promoting Your Blog

Blogging can be a great deal of fun for some bloggers but for others it is a source of income. Whether this income is earned through an Adsense campaign, paid advertisements, affiliate marketing or some other type of revenue generating source one of the key elements to maximizing this profit is by driving greater traffic to the blog. This is because the more visitors the blog receives the more opportunities there are for the blogger to have visitors click through the advertisements in the blog. There are a few basic techniques which bloggers can rely on to promote their blog and increase traffic to their blog. This article will cover a few of these key concepts including participating in relevant message boards, optimizing the blog for search engines and keeping the blog interesting to visitors.

Active Participation in Message Boards

Participation in message boards which relate to the blog topic is actually one very simple way for blog owners to drive traffic to their blog. However, one caveat to using this type of promotion for the blog is to avoid violating the rules of the message board. This is important because some message boards have strict regulations regarding the inclusion of links to other websites on the message board. Failure to follow these guidelines may result in the blogger being banned from the message board and may also cause other message board users to not think highly of the blog owner.

Another careful consideration for the blog owner is to avoid posting the web address to his blog in a way which will be considered spam by other message board users. This is important because other message board users are likely to not visit the blog if they believe the blog owner is simply spamming the message board. This can be avoided by including the link to the blog in the signature and ensuring the posts made on the message board are informative and of interest to the other message board users. Building a reputation as a useful contributor to the message board will be beneficial to enticing other users of the message board to visit the blog.

Optimizing Your Blog

Search engine optimization is another factor which blog owners should also carefully consider. Optimizing the blog for search engines can be beneficial because improved search engine rankings often lead to increased blog traffic. Depending on the amount of competition on the blog subject rising to the top of the search engine rankings may not always be easy. Blog owners who have a blog with a very popular subject may face stiff competition for search engine rankings from other blogs and websites which may have the means to hire professionals in the search engine optimization industry to assist them in achieving high rankings. However, there are some steps the blogger can take to attempt to boost rankings. Some of these steps include researching and using relevant keywords naturally throughout the blog postings, incorporating these keywords into the title, META and image tags and avoiding black hat optimizing techniques which could result in the blog being penalized by search engines.

Keeping Your Blog Interesting

Finally, one of the simplest ways a blog owner can help to drive traffic to his blog is by regularly updating the blog and keeping it interesting. This is important because a blog which is interesting is much more likely to not only maintain blog traffic but also generate new traffic. This is because readers who are interested in the posts on the blog are not only likely to keep coming back to the blog but are also likely to recommend the blog to other members of the target audience. This type of word of mouth advertising can be very beneficial because those who have an interest in the content of a particular blog also typically have friends who would also be interested in the blog. Once one blog owner recommends a blog to one or more friends, these new blog visitors are also likely to recommend the blog to others if they find it to be interesting, useful or otherwise worthwhile.

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The Age Old Question: Do You Need A Website?


The most important and indispensable thing to assure your success in affiliate marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional-looking website. Your website is the jump off point of all your marketing effort. Therefore, you must first build a user-friendly website, which will attract your prospects and motivate them to click on the links to the products and services you are promoting and make a purchase. You must first focus your effort in building a website that will cater to what your prospects need.

Above all, make your website full of original, relevant and useful content. The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more dependable endorser of the product or service you promote. Establishing a good name is a good step in building up a dedicated consumer base. Dedicated customer bases are the life blood of affiliate marketers.

You must use every possible means on your website to motivate prospects not only to visit your site but also to click and proceed to the websites of the products and services you are promoting.

When you are creating your website, the possibilities are endless and are limited only by your imagination, originality, resourcefulness and resolve. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer but not until you have a great website.

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Branding: Do You Know Who You Are?


There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?

Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory.

For people to come and hire you, or buy from you in droves, your brand needs to be crystal clear, attractive, exciting and powerful. In fact your brand needs to be powerful enough to rouse your customers into action, and at the same time it needs to actively express you, what you’re about and your uniqueness.

Once you’re sure of your brand you also gain a tangible and easy way of talking to people about what you do. It makes it so much easier to do your marketing when you have it clear in your mind what it is you’re selling in the first place.

When you’re creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors.

Here are five useful tips to help you find your brand:

Your Brand Tip 1

Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that people's decision to buy is based on emotions, not facts?

Your Brand Tip 2

Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?

Your Brand Tip 3

Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?

Your Brand Tip 4

What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s. It's not enough to be just the same as others, but better.

Your Brand Tip 5

What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.

Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.

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5 Quick Tips for Adsense Publishers


As you use Google Adsense for more and more time, you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential. But an important part of making a mistake is telling people about it and teaching them how to avoid making the same mistake in the future. So here's a list of the top five mistakes Adsense publishers make.

You should read them well, and see if any of them is applicable to your contents. If there is, then you must stop and attempt to fix such errors as quickly as possible.

The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google Adsense is a great program but it relies on you respecting a few set of rules.

The most important thing is not to create “artificial clicks” through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have a content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue. Failing to comply with Google’s terms could have your Adsense account suspended. And this is why this rule is the most important of all.

The second thing users get wrong a lot of times is having a bad color palette for ads. This happens oftentimes because the publishers aren’t knowledgeable enough to change the default color palettes for ads or for the website itself. Others just can’t seem to spend enough time changing those defaults. Having bad ads which stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.

Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with Adsense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate which positions work particularly well on your website.

Banner ads are also a very bad idea if you’re using Adsense. 480×60 type ads are sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising. It would be better to use text links within paragraph spaces specially if your site caters more text content.

And last but not the least is not taking care of the site where you run the ads. Apparently, it doesn’t matter how cool the site is itself, if it doesn’t have updated contents and a lot of daily visitors, it will probably never earn you any serious Adsense revenues.

These are the five most important things people get wrong while using the Adsense program. And if you don’t like to have Adsense issues, keeping in mind these five things will help you ensure your Adsense ads are constantly bringing in that revenue.

As a whole, never ever break Google’s policy. Don’t make visitors create “artificial clicks” on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they’re positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480×60) ads unless you really know what you’re doing and constantly keep your site fresh and up to date.

So with that in mind you should be raising your Adsense revenues in no time.

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What is SEO Copywriting?


SEO Copywriting or in other words Search Engine Optimization copywriting is the name given to the art or technique of writing search engine friendly content. The technique adopted by SEO Copywriters involves writing certain text made viewable on any web page that is not only interesting to go through but also incorporates specific search terms called keywords or key phrases based on which that web page could be searched on various search engines. SEO Copywriting can be done or various elements of a web page in order to make the page most search engine friendly. These elements include title, alt text, main description as well as keyword tags.

Importance of SEO Copywriting.

The main idea behind writing SEO copy or Copywriting is to enable to boost the ranking or positioning of the website based on targeted search items for which it has been written for on leading search engines. Search Engines are always on a look out for fresh and genuine content pages. So, if your website has genuine content pages incorporated with competitive keywords or phrases in the right position, then your website has a better chance of being positioned in a search engine as well as detected if a search is performed based on those keywords or phrases.

SEO Copywriters experts are of the view that in order to make search engine friendly content on a website effective, targeted keyword or phrase should be mentioned once or twice. These keywords or phrases have to be strategically placed if it has to be detected easily by a search engine. The more number of words in the content the more number of times the key phrase has to be repeated. The ideal keyword density should always be around 3 to 4% otherwise search engines may discard the page altogether.

Effective SEO Copywriting usually works for a website to boost its ranking. If the keywords are strategically placed then the possibilities of having the site ranked further up the list is more on search engines. In case you require optimized pages for your website and are not sure about SEO content to be placed on it, then it is always better to consult an expert or an online company which offers copywriting services. Certain websites like www.icopywriters.com offer a wide range of services to cater to the needs of clients and customers who seek effective SEO Copywriters for their website.

Search engines run on certain algorithms, which keep changing. If you have your website positioned well on certain search engines based on SEO content pages and wish to maintain its ranking there, then it is imperative for you to keep changing the content on your website as search engines are always on a look out for fresh and genuine content. In such circumstances again you would require the services of a professional company like www.icopywriters.com. It’s a competition out there and the race to reach the top depends upon a number of factors. Effective SEO Copywriting forms an important and integral part of your online marketing. So, if your website does not have SEO friendly content then its high time that you should turn to a professional company which offers dependable copywriting services.

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